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About Monitrack
Monitrack pioneered Internet research in Ireland. Founded in 2000 by Emmet Kelly, Monitrack boasted an impressive list of clients from the word go, including both of Ireland’s main ISPs, Ireland’s biggest property and classified sites, banks and insurance companies, and many others.
We carried out Ireland’s first national Internet research in 2002 for Eircom, and Esat BT. Monitrack carried out research for the Joint National Internet Research committee from 2003 to 2005. The JNIR committee was founded by Emmet Kelly, and Justin Cullen and the research was delivered by Emmet Kelly and Sinead Morris till 2004. When Monitrack set up a sister company, the advertising agency Net Behaviour, we resigned the contract. Monitrack is due to launch a new national research product in the coming months.